Get to Know ROYAL Digital Commerce

At ROYAL Digital Commerce, we lead brands to Amazon success with passion and expertise. From strategy to execution, we unlock growth potential and elevate your brand’s digital commerce journey.

ROYAL Digital Commerce’s Mission

ROYAL Digital Commerce’s mission is to empower brands to reach their full digital commerce potential. We begin by understanding your goals and challenges, then leverage our network of experts to deliver actionable results at every stage of growth. 

Our client-focused approach ensures your brand’s success across all facets of the Amazon & eCommerce ecosystem. ROYAL’s mission extends beyond go-live, providing ongoing executive oversight, identifying and removing roadblocks, and optimizing for profitable growth. ROYAL provides the resources you need to achieve your online marketplace goals.

ROYAL Digital Commerce Founder & CEO Walter P. Roy

Walter P. Roy, Founder & CEO of ROYAL Digital Commerce, is a transformative leader in the Amazon and digital commerce space. With decades of experience launching and scaling eCommerce divisions, Walter has empowered global brands like General Mills, SC Johnson, and Gatorade to achieve multimillion-dollar growth on Amazon and beyond. He is renowned for his ability to drive results through strategic partnerships, marketplace innovation, and operational excellence, making him a trusted authority in the industry.

At ROYAL Digital Commerce, Walter combines his expertise with an extensive network of Amazon agencies, 3PL providers, and digital media partners to simplify the path to digital commerce success. By connecting brands with tailored solutions and actionable strategies, he leads businesses through transformation, achieving measurable outcomes and sustained profitability.

Career Highlights

  1. 1. Founder & CEO of ROYAL Digital Commerce: Connects brands with vetted Amazon agencies, 3PL providers, and media partners to drive growth and profitability.
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  3. 2. General Manager at Flywheel Digital: Built a white-label 3PL solution that became a competitive advantage for Amazon agencies.
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  5. 3. Founder of CPG.IO: Scaled to $10M+ in revenue and became the largest authorized Amazon reseller in the Grocery & Gourmet category.
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  7. 4. Founder of LongTail 3PL: Developed 1P, 3P, and drop-ship logistics for eCommerce brands across platforms like Amazon and Shopify.
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  9. 5. Digital Commerce Leader at KeHE Distributors: Founded and scaled multiple divisions, including KeHE Virtual and KeHE Direct, generating multimillion-dollar revenues.
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  11. 6. Founder of Eye Level Solutions: Created a white-label D2C platform supporting over 700 CPG brands.
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  13. 7. Client Success with Industry Leaders: Worked with iconic brands like SC Johnson, Mars, Welch’s, and Fisher Nuts.
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  15. 8. Marketplace Reach: Delivered growth across Amazon, Walmart, Target, Shopify, and other top platforms.

Contact ROYAL Digital Commerce to support your Amazon success with actionable insights and expert support to elevate your brand across digital marketplaces.

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